The Power of fans comes from fandorsement -paramount

James Guerrier-28 May 2015 -being a fan is about 3 things: self expression-fans can lead-more than 8 in 10 people 18-34 agree tthat being a fan allows them to express themselves -63 % agree that being a fan makes them 'stand out' discovery-fandom helps young people develop and define their identities community-8 in 10 say being a fan helps them feel like they arre in a community -some things thathave an impact on things young people may feel passionate about-influence-word of mouth-fans may be vocal,their followers-fans can have their own followers

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